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Chapters

The Power of Content in Web Design

The web designer's guide to building better websites — by creating better content.
The Power of Content in Web Design
Introduction
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"Content precedes design. Design in the absence of content is not design, it's decoration." –Jeffrey Zeldman, 2008

No matter how beautiful or well-constructed a website may be, if the content is poor, it will not be successful. This is why content is often considered the foundation of web design and development – because without good content, even the most beautifully designed website will fail.

Clients often try to leave content creation until the last minute, either asking designers to “just design it anyway” or expecting copywriters to “just write something up.” But this can lead to disaster – a website with beautiful designs but poor or nonexistent content will not be successful.

Good content is key to a website’s success, so make sure you allot enough time for it in your project plan! To learn

To learn  more about the importance of content in web design, check out the following resources:

● The Content is King blog: http://contentisking.net/

This blog is dedicated to helping people create great content for their websites. It includes tips on writing, editing, and promoting your content, as well as case studies and interviews with experts in the field.

● The Nielsen Norman Group’s article “How Much Content Is Enough?”: https://www.nngroup.com/articles/how-much-content/. This article looks at how much content you need on your website in order to be successful and provides tips on creating enough content without overwhelming your users.

● Copyblogger’s article “The Content Creation Process: From Start to Finish”: https://www.copyblogger.com/content-creation-process/. This article walks you through the entire content creation process, from ideation to promotion. It includes tips on how to produce high-quality content and ways to make the process easier for yourself.