3 Benefits of Video Marketing for Your Business

Are you thinking of adding video marketing to your company’s plan? Continue reading to find out how it can help you to reach a wider audience.

September 3, 2022
min read
Hey, remember how you landed on this page? This is content marketing.

Video streaming has become one of the most innovative ways of digital marketing. With nearly two billion users and billions of uploads, YouTube provides money-making opportunities for marketers, content producers, and entrepreneurs to profit monetarily.

According to statistics, YouTube will remain a rich source, with ad revenue exceeding $7 billion in 2021. Additionally, during the last three years, the business has granted around $30 billion to YouTubers.

Nowadays, companies are taking advantage of this platform by hiring influencers to create video marketing plans for their brand. However, learning about the benefits of video content in your marketing plan is important. Urban Pixel LLC has compiled a list of helpful tips to take advantage of video marketing.

Take a look at this guide to understand the advantages of video marketing.

1. It's A Cost-Effective Marketing Strategy

Video streaming's affordability plays a significant role in its current global popularity. You can upload any content for free. There is no need for specific equipment, software, or training. All you need is a phone with a good camera and an up-to-date YouTube account.

A person using YouTube on a smartphone

Anyone can access this with just a single click, unlike traditional blogging and media advertising, which typically require specific online tools.

2. Video Marketing Can Help Optimize SEO

According to a survey by HubSpot, sixty-six percent of participants stated they went to an entrepreneur's website after watching a sponsored video. This demonstrates how engaging video content can inspire a customer's interest and boost viewership on your website. This is significant since Google considers traffic and click-throughs essential ranking variables. The more traffic and views a website gets, the better it ranks in SERPs.

3. It Helps The Buyer Understand Why They Might Need The Product

According to HubSpot statistics, users choose video marketing over emails, bulletins, weblogs, and downloaded information such as PDFs.

 A person making video content to advertise a company's product

People often use different strategies when selecting an online product. These strategies include checking the service provider's website, checking the product reviews, and watching videos relating to the product. You can add a product review video to your website, and social media handles to increase web traffic. 

Get Premium Content Marketing Services With Urban Pixel LLC

No one can understand the tips and tricks of digital marketing better than an experienced team of SEO internet marketing companies like Urban Pixel LLC. We're a leading digital marketing agency in Detroit, and we only recruit expert digital marketers to help to understand the social media marketing insights.

Urban Pixel LLC takes pride in delivering exceptional blog management services, and different types of affiliate marketing, email marketing, and quality content writing services.

So what are you waiting for? Contact us right now for more information about our premium services.

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