In the current day and age, every business, regardless of what type it is, should have a sound and well-planned content marketing calendar. Considering the high competition and so many messages on the internet, it can be difficult to grab your potential consumer’s attention as your content may get lost in the clutter.

However, you can achieve content marketing success if you post regularly and promptly, whether you have an exclusively online business or otherwise. If you want to stay on top of your content creation, you must consider alternative methods. This includes the use of an editorial calendar, which is also known as a content calendar or marketing calendar.

‍

What Is an Editorial Calendar, and How Can It Help Me Market My Content?

A content marketing calendar is an automated schedule of when to post each type of content. There are numerous software and applications you can use that work as project management tools. They help keep everyone from various remote locations in the loop regarding content posting.

The editorial calendar helps you plan ahead, track each content marketing task, and eventually hold people accountable. All of this then helps you achieve business goals and be more successful.

Moreover, a content calendar allows you to stay organized by tracking all of your content. Instead of remembering when you need to post content, this calendar ensures you don't forget to do it. It gives you the chance to experiment with different types of content as well so that you can identify what type of content works best for you. 

Besides this, editorial calendars have tools to help you manage all aspects of content development, including the who, what, where, and when. Hence, it is not just about content creation; it encompasses all aspects. 

‍

If you want to learn more about these editorial content calendars, you can consider using any following tools. They range in their features to suit all types of businesses, with some providing basic templates while others allow for more customizability. 

• Google Docs
• CoSchedule
• SocialCast
• Asana
• HubSpot Editorial Calendar
• Trello
• ToDoist

If you don't want to use software or an online application, you can also opt for a physical calendar. Any method will work as long as it allows you to reliably and efficiently schedule all content development tasks. Then, you can watch your content creation become much more effective. 

‍