Make Your Content SEO Friendly for Better Traffic

January 12, 2023
min read

You don't want to lose out on the opportunity to rank your material in Google and other search engines, as well as on major websites like YouTube, because you didn't properly optimize it for SEO. Organic traffic is always valuable; therefore, you should be aware of the aspects involved.

It All Begins with A Thorough Keyword Analysis

Always conduct some keyword research before you start writing, no matter what sort of material you're planning to make. If you're new to this, don't worry; there are plenty of free resources available to assist you.

You'll need to first come up with a "seed" term that best defines your intended content. This is a high-level keyword that you believe people would use to discover your content in a search engine.

Assume you're in the fitness and weight area, with items and guidelines that will assist individuals in losing weight and improving their health. "Weight loss" or "diet plan" may be your seed keyword, and you can locate more "long tail" phrases from there.

A long-tail keyword is one that contains at least three or more words and has a high search volume but low SEO competition. It is frequently simple to rank blog entries targeting long-tail keywords if the website has credibility in Google's eyes due to its age or amount of content.

Consider the phrase "weight loss on a budget." This is a hypothetical scenario that hasn't been tested for search traffic or SEO competitiveness. Assume that this phrase receives 1,000 monthly searches on average and that there is minimal competition.

Is it possible to utilize this term in a blog post or a video? You certainly could. Use the Google Keyword Planner, which is free if you make a Google Adwords account, to look for more comparable phrases.

Make a list of keywords and keep track of the Google Keyword Planner's suggested search volumes. After that, look over the keyword list and mark any instances of keywords that are relevant to your intended content.

Young lady typing on keyboard of laptop in living room

Examining the SEO Competition

There is a section for competition while using a Google Keyword Planner. This is an ad competition, not an SEO competition. This is helpful if you want to conduct a pay-per-click (PPC) advertising campaign; otherwise, disregard it.

What you're looking for is the competition in SEO for every term in your list that you've underlined. You may accomplish this manually if you have enough skill, or you can utilize tools to assist you.

When it comes to ranking web pages for keywords, Google considers a variety of variables. It will take into account a website's age and authority, the material itself and how effectively it is optimized, any external connections to the content, and more.

A program called Traffic Travis is one of the simplest and most reliable methods to assess SEO competition. This is a free download, and the free version allows you to check a few keywords. The professional design will set you back roughly $97, but it's well worth it if you really want to benefit from organic visitors.

By giving you an overall assessment ranging from "simple" to "very tough," Traffic Travis will tell you whether a term is likely to rank in Google and other popular search engines. These ratings should be added to your list. Look for keywords with a high search volume and SEO competitiveness grade of "easy" or "relatively easy."

Webflow best for SEO

Incorporating Keywords into Content

The following are the most crucial spots for the keywords in blog posts:

  • The title
  • The meta description 
  • The text in the body

For videos, go for the:

  • The name of the video
  • The description 
  • The labels

Each keyword only needs to be used once. If "losing weight on a budget" is your main keyword, use it in the title, description, and once in the body content. If you overdo it, Google will assume you're "keyword stuffing," and your page will never be ranked. In your body content, be sure to include all of the other relevant keywords at least once.

Install a plugin like "All in One SEO" if you're using the WordPress site for the blog. This will allow you to produce an SEO-optimized title for your article as well as a meta description.

Boost your SEO rankings within 3 months.
Get started right away.

we have a dynamic remote team working together to deliver and execute your complete content plan.

Thank you! Your submission has been received!
Looks like we're having trouble

Request your Free SEO Audit from our experts.