What is Webflow?

Webflow is a website builder, which means it allows users to design their own websites without requiring a coding background.

There are conventional website builders like Drupal and WordPress and modern website builders like Squarespace and Weebly.  Webflow, we believe, sits somewhere in the middle of these two extremes. This means that, even though Webflow is a website builder, it does contain a degree of power and customization that is reserved for traditional platforms like WordPress.

For this reason, Webflow is the ideal choice for designers looking for complete customization without having to endure the hassle associated with coding.

Webflow –Features:

Interactions, Animations, and Parallax Scrolling:

Webflow places a lot of emphasis on design, and therefore, it allows users to add a number of quirky movements associated with contemporary web trends.

Micro-interactions, multi-step animations, and parallax scrolling are just a few of the fun-filled features offered by Webflow.

Security and Backups:

Security – a slightly less interesting but an extremely important aspect – is also something that is taken very seriously by Webflow. The platform provides automatic backups that allow users to return to the last saving point in case something goes abruptly wrong.

In addition, Webflow is accompanied by an SSL certificate that helps shield your site and assures visitors that their personal information is secure.

Instagram and Facebook Integration:

You can sync your products or services to your Instagram and Facebook platforms.

Alongside allowing users to cross-sell between social media channels and the business website, this feature also lets them run more effective marketing campaigns.

Sophisticated SEO Control:

SEO (Search Engine Optimization) is the process of modifying your website content to make it appear higher in SERPs (Search Engine Results Pages). Most website builders allow you to edit/add metadata, target keywords and create alt-text for images.

Webflow, however, goes the extra mile and offers tailored 301 redirects and automatically-produced sitemaps.

Multiple Modes of Payment:

Alongside accepting debit and credit card payments through its integration with Stripe, Webflow also lets users accept PayPal and Apple Pay.

Template Designs:

Webflow offers more than 100 templates (of which, 40 are free) to choose from. The templates can be filtered according to premium/free, e-commerce, or industry, making it extremely easy for users to find a template according to their specific needs. You can even preview your shortlisted designs and see how they complement your dynamic content before coming to a final decision.

Every template is responsive, which means that it can automatically adjust according to the screen size of your users’ devices. The templates are fully customizable, responsive, and clean, and can certainly hold their own against the likes of Squarespace (the market leader in terms of templates).

Premium templates start from $19 and go all the way up to $149; most templates cost either $79 or $49, which may seem a bit steep. However, considering that this is a one-time cost, you should see it more as an investment and less as an expense.

Final Word:

To sum up, Webflow offers the perfect combination of simplicity and customization, allowing users to enjoy the best of both worlds. To learn more about Webflow and see if it is the right website builder for you, please feel free to visit their website.

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