Who Works in a Digital Marketing Firm?

Curious to know who works at a digital marketing firm? Here’s a complete breakdown of the jobs at digital marketing firms.

Lou
March 15, 2022
-
6
min read
Hey, remember how you landed on this page? This is content marketing.

Did you know 93% of American adults use the internet? From ordering meals to shopping for clothes, the consumer experience is almost entirely virtual these days. We now live in an era where businesses face stiff competition in their quest to rank higher on search engines and build social media followings.

It’s therefore vital for businesses to optimize their digital marketing—and the best way to do so is by enlisting a digital marketing company. But who works in a digital marketing firm and what jobs do they do?

Here’s a summary of five typical roles in digital marketing firms.

1. Content Writer

If you’ve ever read articles on a company’s blog, chances are you’ve seen a content writer’s work! Content writers generate written pieces on topics related to the industries their clients operate in. Their work contains specific keywords and links to help their client’s website rank higher on search engines. This is known as search engine optimization.

For instance, suppose you own a waste disposal company in Ohio. If you Google the keywords “waste disposal Ohio” but your business only appears on page 4 of the results, potential customers might miss out on visiting your website!

However, if you hire a digital marketing firm to generate content that regularly features the most-searched keywords, your website will appear higher up in searches and generate more demand for your business.

2. Web Developer

Did you know the best way to generate sales and increase exposure online is with a strong website? The best websites are both functional and aesthetically pleasing—and that’s where web developers come in.

Web developers design, create and maintain websites that convey the client’s branding while also being intuitively easy to use. Their work makes it easy for their client’s customers to navigate the website without getting lost. Web developers also manage website traffic and optimize its layout so it’s viewable on multiple devices.

3. Sales Manager

No matter how talented a digital marketing firm is, it’ll never prosper without a sales manager. Sales managers market the firm’s services to potential clients. They’re responsible for explaining what the firm offers and managing client expectations throughout service delivery.

Sales managers must know the digital marketing firm’s capabilities inside out. This enables them to communicate the digital marketing firm’s services effectively and prevent them from over-promising things the team is incapable of delivering.

 A laptop and monitor on a desk

Wondering how to start an online business? Why not talk to our team of experts at Urban Pixel! We pride ourselves on harnessing the power of content marketing to write business plans for eCommerce websites that guarantee long-term profitability. We also provide elite website development and article writing services to enhance your company’s digital presence.

Whether you’re searching for online tips for beginners or guidance on how to start an eCommerce business, we’re ready to help. Contact us today to learn more.

How many times do you google a day? Do you agree it’s the fastest way to get the information you need? Or the product you want? People are looking for you. But are you accurately looking for them?

Call or Text (734) 596-9549
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