Strategy, Concept, Web Design, Marketing, SEO, Brand Development
A dear friend and the best fashion design teacher I have met so far. Nathalie is a beautiful and wild character. I admire her strength and I am very happy I have worked on her projects from 2016 till 2020.
Worked on brand development, PPC, website design and development, marketing, SEO and Video content creation.
The brand was founded back in 2016 after several years of working with international designers like Zuhair Murad and Ashi Studio.
ADJUST AS YOU GO™
Nathalie invented in June 2021 a breakthrough concept that has never been done before in the fashion business history.
The concept was invented to include sizes from 34 till 46, and to adjust on the body shape of every person. Some pieces are gender fluid as well, meaning that men can wear them too. Each item is built-in with detachable pieces, to allow multiple ways of styling, in other terms, one outfit can generate many pieces. The target is to make everyone inclusive, let women feel at ease while changing from size to size. The items are also sustainable since one outfit can provide many built-in pieces.